Market Development

In order to maximize a product’s potential in China, Market Development is key.  This is identifying and addressing the key barriers to adoption of your product in China.  These can include but are not limited to the following factors:

  • Clinical Evidence
  • KOL Support and Advocacy
  • Hospital Economics
  • Physician Behavior
  • Provider Capacity
  • Patient Related Barriers

We have been trained and worked with various Market Development methodologies and have conducted many related activities in China including developing Market Development Strategies and creating programs to address barriers to adoption.