Product Launch

Medical Product LaunchProduct launches are the best opportunity to introduce and gain traction for a new product in the market.  A Product Launch gives a company a chance to introduce and educate a large group of physicians about its product very quickly.

Typically, preparation for a product launch requires at least 6 months of preparation, so it is best to start the process while the product is being registered.

Our team has significant experience launching products gained both in China and abroad while working for top Medical Device companies.  We work with manufacturers to develop the appropriate strategy to meet agreed upon goals within a certain level of budget constraints.

We also can help with execution of the product launch, doing everything from developing the messaging, product positioning, sales & marketing tools, speaker development, logistics, distributor coordination, and setting up the actual launch event as well as follow-up events.